From Personal Affects to ROXXLOXX™: A New Chapter in Care

For years, many of you welcomed Personal Affects products into your homes and trusted them with your care. I want to sincerely thank you for that chapter—it laid the foundation for everything I’m building today.

I’ve grown a lot since those early days. My understanding of natural hair care, scalp health, and the science behind healthy locs and textured hair has deepened through experience, research, and working hands-on with my clients every day. Along the way, I began to see that it was time for something more—a brand that not only reflects how far I’ve come, but also how far we’ve all come in understanding what true, holistic hair care really means.

So while I’m no longer connected to Personal Affects, the story didn’t end there. I took everything you loved about those products and completely reimagined them—refined the formulas, elevated the ingredients, and rebuilt them from the ground up to meet today’s higher standards for quality, performance, and integrity. The result is ROXXLOXX™.

Same heart. Smarter formulas.
A brand built on clean, simple, and holistic results you can trust.

ROXXLOXX represents this evolution. It’s about honoring where I started while boldly stepping into what’s next. Every product was created with intention—to nurture, to protect, and to restore balance to your hair and scalp without compromise.

This isn’t just a new label—it’s the continuation of a promise I made from the very beginning: to create products that work, without the unnecessary noise.

Book a service or visit the store to learn about the new product line.